In Paris, a new "Stamps Planet" show is currently happening without - again - a stand for Timbres magazine. Some years ago, the redaction told the cost of the stand and moved stock was not worth the number of daily visitors during the whole week. Yet there are always present at the Paris Autumn Stamp Show.
Competitors L'Écho, whose website is always in labor, is certainly looking for new subscribers on a more commercial then philatelic stand... or being rattached to Yvert's, its owner.
The Fed Fse Assoc Philat (they signed La Poste's Charter, good call...) missed some letters in its name, but surely distribute its Philatélie française to youngersters and newbies. They will be automaticly subscribers when they participated to an Assoc Philats.
Over the Channel, at the Festival of Stamps 2010, from 8 to 15 May, the three main magazines were present, even on a little corner.
The most simple: Gibbons Stamp Monthly sold inside the Stanley Gibbons stand. Hugh Jefferies, editor- and salesman-in-chief was quite approachable every day all around the show.
Stamp & Coin Mart, Collectors Club of Great Britain's philatelic and numismatic publication, was well represented by a very polite and charming women (not in the Monaco fashion). She was not forcing the subscription, but proposed as a test the last three issues with a discount: 1 pound sterling the issue instead of 3.10.
A draw was proposed too. To win: a day at Bletchey Park, a spy place of World War Two in conjonction with the Britain Alone stamp issue.
A draw again with Stamp Magazine for an unused collection of George V stamps.
Certainly, as Timbres magazine, this company finds the financial cost important, but they were there! Not even a stand, but two lively-and-cheerfully-managed square meters with two chairs, a coffee table, some anniversary issues to be sold, an urn. Little yes, but right at the sole exit :)
I love the British commercial sense.