It is cold. In France at least. Ideal weather for this stamp of Switzerland issued just before Spring though, on 4 March 2008.
Surrounded by a rain of stamped flakes, the character is Lars, the little polar bear, created by Hans de Beer, a Nederlandese writer. Lars has knew success in German speaking countries. He was the star of a television animated series and, two times, of a movie.
The philatelic use of characters from the children's literature is regular when comic art was accepted by adults, certainly best underscored by the Post of Belgium since 1979. In France, postal service director Françoise Eslinger estimated that this choice for the France's stamp day issue was too high a price in rights to pay to attract the same adult philatelic public. She is not wrong and asked to the French Philatelic Associations Federation (FFAP) to choose a new topic for the 2010 Stamp Day. But the same fact did not bother her for the Smilers booklet issued in September for a handful of years now.